With innovation deeply rooted our DNA, we have continued to Reinvent hair over the past 120 years making true milestones in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe.
We choose performance.
We choose clean beauty.
We're changing professional haircare for good. Embracing clean beauty and high-performing products that are free from compromise and full of promise.
We work with advanced vegan technology to create formulas that are full of what's good and free of what's not.
We use sustainable packaging and ingredients you trust. None of the sulphates, silicones, parabens you don’t.
We aim to inspire confidence in our hairdressers and consumers every day, because we care.
BLONDME® Care caters for all the needs of diverse blonde hair types, with a compact line-up that's easy to navigate.
BLONDME® Care is designed to work together with BLONDME® Color products to maintain the most iconic blonde results on the delicate structure of pre-lightened or natural blonde hair, all thanks to our 3D Bond Creation Technology.
Our full care regime includes:
- ALL BLONDES Light Range is for fine to medium hair
- ALL BLONDES Rich Range is for medium to coarse hair
- ALL BLONDES Detox Range is purifying and removes impurities
- COOL BLONDES Neutralizing Range purple toning formulas help to remove brassiness and neutralize yellow undertones
- BLONDE WONDERS Finishing Range to protect blonde from external aggressors whilst providing softness and long-lasting shine
As the trend for lightening continues to grow, so does the need for a wider range of neutralisation services – across both lighter and darker bases.
Regularly required for home maintenance or color correction services in the salon, 'neutralisation' is commonplace in the world of blondes, where cooler tones are often more desirable. However, darker hair has neutralisation needs too, where orange undertones can show after lightening.
Building on the ‘toning no toner’ concept our highly pigmented GOODBYE YELLOW and GOODBYE ORANGE Neutralizing Bonding Washes provide unique neutralisation no matter the base.