We only formulate with ingredients that contribute to product performance and work in the best interest of your curls. We know how important ingredients are to you, so the label reiterates that our products are formulated without SLS/SLES sulfates, silicones, parabens, and gluten. They're also always cruelty-free and vegan.
Brand new products for Curl Flexibility. Enhanced formulas. Dermatologist co-developed and stylist approved. More sustainable packaging. Welcome to DevaCurl 3.0
NEW! DRY NO-POO Dry Shampoo
For all waves, curls and coils
Demand more from your dry shampoo! To absorb oil, impurities, and volumize at the root, twist nozzle to #1. To enhance curl shape, texture, and body, twist nozzle to #2.
Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.