Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses.
Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.
The pioneers of "free-from" in luxury haircare with skincare inspired science and the cleanest formulas to date. Our sophisticated regimens are salon proven and stylist approved.
Formulated with our new and exclusive Caviar Bond Enforcing Technology. It helps rebond, rebuild and seal the cuticle for up to 10 washes. Proven to reduce breakage and split ends by up to 99%*.
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Bond Repair Shampoo & Conditioner: A reparative shampoo and conditioner duo that protects and repairs damaged hair, mends split ends, reduces frizz, and makes hair smoother, softer and shinier.
Bond Repair Mask: A deeply moisturizing reparative treatment masque that repairs damaged hair , mend split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy.
Bond Repair 3-in-1 Sealing Serum: A powerful, triple-action and triple use concentrate. It protects and seals in one step that can be used at different points during the haircare routine.
Nourish and restore hair’s natural fullness with Alterna Caviar Multiplying Volume Collection.
- Volume Shampoo & Conditioner: A volumizing shampoo and conditioner that boosts hair’s fullness and volume, while adding lightweight moisture.
- Volume Styling Mist: A multi-tasking styling mist that leaves hair feeling nourished and health looking, while delivering more fullness and volume.
- Volume Styling Mousse: An easy to use, lightweight styling mousse that adds volume and light texture to hair, to create beautifully voluminous styles.